In the digital age of banner ads and targeted marketing, outdoor advertising in Baltimore might seem like a thing of the past. This couldn’t be further from the truth – in fact, outdoor advertising works hand in hand with TV advertising, and both of these are dynamic, attention-getting, and relatively inexpensive. Is your business taking advantage of out-of-home advertising?
Pros and Cons of TV Advertising
Commercials are the most visible form of advertising. While TV advertising has a wide geographical reach, ideal for larger or nationwide companies, many people are turning away from traditional network television programming and instead using DVRs to fast-forward through commercials or consuming their content online.
TV does have reliable metrics to track an advertiser’s return on investment for their ad campaigns. In addition, local stations can capitalize on their unique content, promoting local businesses and airing city-specific commercials. TV ads are memorable, and use both visual and audio cues to help deliver their message.
Outdoor Advertising and TV Ads
Outdoor advertising in Baltimore reinforces the TV ad message that people receive in their homes. Large billboards are eye-catching, and viewers don’t have the option of fast-forwarding through them. The message is often seen and processed by the brain in a split second.
Out-of-home (OOH) advertising has the added benefit of being targeted, local, and relevant. Travelers en route to Camden Yards and M&T Bank Stadium or commuters on I-95 provide a steady stream of consumers, reaching light TV viewers who are younger, mobile, and more affluent than heavy TV viewers. OOH advertising also reinforces the TV ad message.
Vision Outdoor Maryland
Choosing Vision Outdoor for your outdoor advertising in Baltimore provides a reputable service that helps reduce your overall CPM costs. The thorough coverage ensures that plenty of TV viewers will see your brand’s message. In fact, many people are so used to automatically tuning out digital or TV ads, that a large billboard has more of an attention-getting impression.
Vision Outdoor has premium locations that attract a wide range of consumers. Our services include custom, professional looking ads that attract attention and bring in new business. You’ll receive continuous exposure 24 hours a day. Contact us today at Vision Outdoor for more information.