While companies’ budgets for traditional forms of advertising such as TV commercials and print promotions are declining, outdoor advertising is expanding at a rate of more than 2 percent yearly. One of the many reasons outdoor advertising in Baltimore is still thriving is because drivers spend an average of 300 hours in cars annually. That’s equivalent to 12 days and nights spent on the road — enough time to drive from Los Angeles to New York City seven times.
Get Your Message to Customers with Outdoor Advertising in Baltimore
Today, consumers are increasingly more skeptical of online ads, and as of 2017, 86.6 million people are expected to employ an ad blocker. Buyers’ cynicism is a result of the swarming online advertisement space – but that advertising blockage ends when your business is riding solo on a billboard. It’s hard not to pay attention to your message when buyers, not your advertisements, are the ones in congestion!
Outdoor advertising in Baltimore is about more than just creating brand awareness; it’s about bringing in new customers. According to The Arbitron National In-Car Study, 72 percent of billboard viewers shop on their way home from work and a quarter of viewers are motivated to visit the viewed business the same day. A total of 68 percent of consumers make shopping decisions while in their cars commuting, making outdoor advertising in Baltimore essential to securing impulse purchases.
Humor is one of the most successful techniques in billboard advertising and can reinforce existing brand messages to customers. More than half of billboard viewers report telling friends and family about funny advertisements they saw while driving. Companies utilizing humorous outdoor advertisements can capitalize on consumers’ personal networks as viewers share engaging billboard messages.
Contact Vision Outdoor to Increase Your Visibility
It’s clear that outdoor advertising in Baltimore is crucial to an effective marketing strategy. Here at Vision Outdoor, our strategically positioned billboard locations deliver continuous exposure on major commuter routes throughout the city. Because I-95 is the main corridor to the mid-Atlantic, our billboards along this interstate provide eyes to and from Delaware, Philadelphia and New York. Alongside I-395, our outdoor advertisements in this area target game day goers headed to Camden Yards and M & T Bank Stadium. We can’t wait to help you create a successful outdoor advertising campaign in Baltimore.
Get in touch today and find out how Vision Outdoor can help you get the most out of billboard advertising.