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Effective Business Advertising Uses OOH

For those looking to formulate their plan for business advertising in Maryland, the Out of Home Advertising Association of America (OAAA) makes a good case for billboards. Please read on for more information. Why Billboards? Roadside signs that advertise businesses have been around for centuries, the precursor for brand-building marketing. With the advent of motor vehicles in the early 20th century, billboards became effective means to promote businesses, especially along the car-friendly roadways of the United States. Billboards have transformed over the years, and [...]

January 23rd, 2020|

A Manual for Successful Digital Billboards

Even with the recent rise of online advertising, billboards continue to play an important part in marketing. Physical signage, including digital billboards, are much more likely to drive traffic to your place of business. Digital billboards can be changed every few seconds, meaning several advertisers can use the same sign, making them more economically viable than traditional ones. The Statistics First, let's look at the statistics. The 2019 Nielsen Out-of-Home Advertising Study confirms the success of digital billboards. With approximately 345,000 regular billboards and [...]

January 8th, 2020|

Outdoor Advertising for Higher Education

Admissions directors at private schools, colleges and universities want to fill their classrooms with the best students. In order to get as many applicants as possible you have "sell" your school. You need to attract applicants by getting the word out about your school's great teachers, modern facilities and the wide variety of courses offered. Today, successful schools advertise across all mediums. For local schools, an important piece is outdoor advertising in Baltimore. Please read on to learn more about billboard advertising for your [...]

December 18th, 2019|

Banks Utilize Premium Digital Billboards in Maryland

Banks and financial institutions were one of the first to use digital outdoor signs. Some people might recall the "time and temperature" signs outside of the local bank. Well, since then, outdoor advertising has evolved drastically. With today's modern digital billboards, banks and credit unions can use the flexibility of digital messages to advertise current interest rates or promote convenient mobile banking options. Digital billboards allow financial institutions to reach a wide audience of varying ages over and over again. For anyone researching digital [...]

December 4th, 2019|

Secrets to Better Business Advertising in Baltimore

As a business owner you have a wide variety of options to help market your company and reach new clients. Understanding your target audience can play a key role in maximizing the outreach of your business. Choosing to add billboards to your marketing strategy is one of the most effective ways to boost the success of your business advertising in Baltimore. Billboards spread awareness of your company or organization and are an excellent short-term or long-term investment for your organization. Here are a few [...]

November 20th, 2019|

Billboard Signs in Baltimore Promote Your Holiday and Winter Events

Now is a great time to use billboards to promote your upcoming events this winter season. Billboards play a key role in expanding the message about your event by reaching a wide range of people each day. A billboard sign keeps local people informed of upcoming events and a very effective marketing tool. Here are a few of the main benefits of using Vision Outdoor's digital billboard signs in Baltimore. Flexibility and Quick Turnaround Times One of the top advantages of a digital billboard [...]

November 6th, 2019|

Healthcare Industry Finds Success with Digital Billboards

Hospitals, dental practices and doctor's offices are in business to provide the best medical care in the area. Having state-of-the-art tools and equipment and highly reputable staff is only part of the path to success. You need patients. When it comes to where to go for their healthcare needs, people have a variety of options. Consequently, running a healthcare practice means making sure people choose you for their medical care versus going elsewhere. Did you know that one of the best ways to attract [...]

October 16th, 2019|

How is Success Measured in Billboard Advertising?

Throughout the years outdoor advertising has evolved many times. Billboard advertising has always allowed companies to broaden their customer base by spreading the word about their business. Today, many companies use digital billboards to display promotions and timely, important information. At Vision Outdoor we are the premier choice for billboard advertising in Baltimore MD. Our clients are businesses of all sizes across many industries. Please read on to learn what billboard advertising can do for your bottom line. Goal of Billboard Advertising in Baltimore [...]

October 2nd, 2019|

Outdoor Advertising and Social Media

Outdoor advertising in Maryland, and all over the US, is more powerful than ever before. Social media platforms like Instagram and Snapchat have changed the way outdoor advertising is viewed, shared, and perceived. The more visually creative the ad, the more likely it is to get noticed on social media. Far from the business card-like billboards of the past, today's outdoor advertising has the potential to be an artistic statement and a viral sensation. Make Art Not Ads According to recent research by Nielson, [...]

September 18th, 2019|

Out of Home Boosts Business Advertising

Out of home advertising is continually expanding. While funds for print and broadcast advertising are slowly declining, more is being spent on out of home (OOH) advertising than ever before. This trend is likely to persist as OOH gains traction as a popular form of business advertising in Maryland. With longer working hours and increased leisure opportunities, consumers are spending more time away from their homes than ever before. Therefore, it remains likely that OOH advertising will continue to reach ever-larger audiences, benefiting those [...]

September 4th, 2019|
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