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News2018-10-04T14:50:11+00:00

Digital Billboards in Baltimore Offer Innovative Advertising Techniques

The average consumer sees and hears hundreds of advertisements every day. These ads may be through radio, television, billboards, or print media. Fortunately, the ever-changing world of technology opened the doors to modernity for outdoor advertising. Now digital billboards in Baltimore provide the opportunity to merge the tried-but-true success of outdoor advertising with updated digital technology. How do these messages impact the consumer? Furthermore, how has the increased use of social media changed how consumers respond to ads? Achieve Maximum Reach for Your Business [...]

April 22nd, 2019|

Outdoor Advertising Grows While Other Media Slows

Outdoor billboards are evolving with the times to maintain a powerful, successful place in advertising. Billboards were named the hottest advertising trend in 2018. While this may seem surprising in a world where everything is increasingly digital, billboards have a lot to offer advertisers. The first billboards originated in New York in 1835 as circus posters. A few short years later in 1867, the first billboard lease was established. It's been over 150 years, but billboards have held strong. And there are good reasons [...]

April 8th, 2019|

Billboard Signs in Baltimore Are Attracting Smarter Ad Dollars

Properly advertising your business is essential for growth and success. Unfortunately, many businesses make mistakes. They waste money on television and radio marketing assuming it is the best way to reach potential clients. While those media outlets can help you to market to many people at one time, they don't allow you to focus on a local audience for a reasonable price. Billboard marketing has proven to be a far more effective way to reach people in a specific area while sticking to a [...]

March 25th, 2019|

What is the “Arm’s Length Test”?

Probably the most well-known form of outdoor advertising is billboard advertising. Billboards are large and hard to miss while you are driving, which makes them the perfect way to reach out to a customer base. However, for successful outdoor advertising in Baltimore MD, or anywhere for that matter, you need to make sure that your graphics grab people's attention quickly. Most billboards are located near highways, and the average vehicle travels by at least 50 mph, if not higher. Thus, you only have a [...]

March 11th, 2019|

Consumers Agree: Billboards Are “Informative”

Billboards can be a great way to reach a new audience. Did you know that they reach a wider audience than most other forms of advertising? Many commuters pass them daily, so they are a perfect way to familiarize consumers with a product, event, television show, or business that they otherwise may not know about. If you want to build a larger consumer base for your business, billboard advertising in MD may be your answer. Billboards: One of the Most Effective Forms of Advertising [...]

February 25th, 2019|

Make the Most Out of Your Billboard Advertising

Do you want to reinforce your brand and reach a large number of people in a very short time? Then a billboard is the next logical advertising medium for you. However, before you rent a billboard and toss your logo in it, read on for some tips that will help you get your most out of investing in billboard advertising in Baltimore MD, and beyond. Keep It Simple The advertising rule of thumb for billboard advertising is: keep it clear and simple. Drivers do [...]

February 11th, 2019|

Outdoor Advertising Works Hand in Hand with TV Advertising

In the digital age of banner ads and targeted marketing, outdoor advertising in Baltimore might seem like a thing of the past. This couldn't be further from the truth – in fact, outdoor advertising works hand in hand with TV advertising, and both of these are dynamic, attention-getting, and relatively inexpensive. Is your business taking advantage of out-of-home advertising? Pros and Cons of TV Advertising Commercials are the most visible form of advertising. While TV advertising has a wide geographical reach, ideal for larger [...]

January 28th, 2019|

Billboard Advertising Works

In our consumer-driven economy, the average American is bombarded by advertising. Ads seem to be everywhere; they're not only on television, radio, and the newspaper. Instead, they fight for passengers' attention from buses and taxis and inundate the average online experience. With so much competition from the multitude of advertising choices, it can be hard to distinguish which ones will draw the biggest crowd of customers. So, where does the smart money go? The answer may surprise you. The Resurrection of a Legend One [...]

January 14th, 2019|

Luxury Brands Find Success with Outdoor Advertising

When it comes to advertising trends digital marketing seems to be king. Many brands dedicate much of their resources into social media and web advertising. However, for luxury brands, outdoor advertising shouldn't be left in the past. Luxury brands still have a lot to gain from putting themselves in front of people through the use of billboards and outdoor signage. How Luxury Brands and Services Find Success Luxury brands and services depend on successful stories to get their message out. People buy more than [...]

December 24th, 2018|

Benefits of Digital Billboard Advertising

Billboard advertising in Baltimore MD aims to make your brand or business more visible. At Vision Outdoor we believe that digital billboard advertising provides a great way to attract customers from all over the area. Digital Billboards Feature Dynamic Content Use of digital billboard advertising makes it possible to display multiple messages. By splitting your messages between time intervals on the digital billboard, people can see multiple messages within the same view. In fact, it is actually possible to save money with a digital [...]

December 10th, 2018|
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