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Effective Business Advertising Uses OOH


For those looking to formulate their plan for business advertising in Maryland, the Out of Home Advertising Association of America (OAAA) makes a good case for billboards. Please read on for more information. Why Billboards? Roadside signs that advertise businesses have been around for centuries, the precursor for brand-building marketing. With the advent of motor [...]

Effective Business Advertising Uses OOH2020-01-22T18:41:02+00:00

Outdoor Advertising for Higher Education


Admissions directors at private schools, colleges and universities want to fill their classrooms with the best students. In order to get as many applicants as possible you have "sell" your school. You need to attract applicants by getting the word out about your school's great teachers, modern facilities and the wide variety of courses offered. [...]

Outdoor Advertising for Higher Education2019-11-26T16:36:13+00:00

Outdoor Advertising and Social Media


Outdoor advertising in Maryland, and all over the US, is more powerful than ever before. Social media platforms like Instagram and Snapchat have changed the way outdoor advertising is viewed, shared, and perceived. The more visually creative the ad, the more likely it is to get noticed on social media. Far from the business card-like [...]

Outdoor Advertising and Social Media2019-08-29T14:56:28+00:00

Out of Home Boosts Business Advertising


Out of home advertising is continually expanding. While funds for print and broadcast advertising are slowly declining, more is being spent on out of home (OOH) advertising than ever before. This trend is likely to persist as OOH gains traction as a popular form of business advertising in Maryland. With longer working hours and increased [...]

Out of Home Boosts Business Advertising2019-08-29T14:55:53+00:00

The Power of Outdoor Advertising in MD


At Vision Outdoor, we are a billboard advertising authority. When it comes to outdoor advertising in MD, we provide businesses of all sizes with high reach exposure all around the Baltimore metro area. Read on to learn how you can take advantage of outdoor advertising to help boost your company's profits. Outdoor Advertising Continues to [...]

The Power of Outdoor Advertising in MD2019-04-25T16:43:15+00:00

Outdoor Advertising Grows While Other Media Slows


Outdoor billboards are evolving with the times to maintain a powerful, successful place in advertising. Billboards were named the hottest advertising trend in 2018. While this may seem surprising in a world where everything is increasingly digital, billboards have a lot to offer advertisers. The first billboards originated in New York in 1835 as circus [...]

Outdoor Advertising Grows While Other Media Slows2019-03-29T17:05:11+00:00

What is the “Arm’s Length Test”?


Probably the most well-known form of outdoor advertising is billboard advertising. Billboards are large and hard to miss while you are driving, which makes them the perfect way to reach out to a customer base. However, for successful outdoor advertising in Baltimore MD, or anywhere for that matter, you need to make sure that your [...]

What is the “Arm’s Length Test”?2019-03-01T17:01:04+00:00

Outdoor Advertising Works Hand in Hand with TV Advertising


In the digital age of banner ads and targeted marketing, outdoor advertising in Baltimore might seem like a thing of the past. This couldn't be further from the truth – in fact, outdoor advertising works hand in hand with TV advertising, and both of these are dynamic, attention-getting, and relatively inexpensive. Is your business taking [...]

Outdoor Advertising Works Hand in Hand with TV Advertising2019-01-14T16:00:09+00:00

Luxury Brands Find Success with Outdoor Advertising


When it comes to advertising trends digital marketing seems to be king. Many brands dedicate much of their resources into social media and web advertising. However, for luxury brands, outdoor advertising shouldn't be left in the past. Luxury brands still have a lot to gain from putting themselves in front of people through the use [...]

Luxury Brands Find Success with Outdoor Advertising2018-11-26T16:41:08+00:00

How Did Outdoor Advertising Get Its Start?


Did you know that outdoor advertising is as old as Gutenberg's movable printing press? The first outdoor advertisements were handbills distributed to people as they walked down the street. Next, in the late 1700s, as lithographic printing expanded its reach, illustrated posters were introduced. Soon after advertisers realized that keeping their posters stationary in high [...]

How Did Outdoor Advertising Get Its Start?2018-11-02T12:36:56+00:00
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